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Go Daddy Super Bowl Ad Controversy continues as NFL and FOX Network Pull Godaddy.com's Second Ad
February 07 , 2005 by Kathleen GordenFor access to the commercial, see our related article on the godaddy.com Super Bowl Ad
Bob Parson's, Owner of Scottsdale, Arizona based GoDaddy.com, wrote on his blog that the Company's second ad spot which was supposed to run during the two minute warning, was not run and neither was a 5 second "consolation prize" spot.
Bob had this to say:
What happened to Go Daddy's second Super Bowl ad spot?
As you may have noticed our Super Bowl ad only appeared during the scheduled first quarter spot. It was scheduled to run also in the second ad position during the final two minute warning. Our ad never ran a second time. Instead, in its place, we saw an advertisement promoting "The Simpsons."
The NFL persuaded FOX to pull our ad.
We immediately contacted Fox to find out what happened. Here's what we were told: After our first ad was aired, the NFL became upset and they, together with Fox, decided to pull the ad from running a second time. Because we purchased two spots, we were also entitled to a "Brought to you by GoDaddy.com" 5 second marquis spot. They also chose to pull the marquis spot.
Our ad is finishing high in opinion polls.
So far in early opinion polls, our ad seems to be finishing fairly high. In fact, in checking the one on the Fox site, it is in the number two position. Not bad for an ad that could only be aired once.
Stay tuned for more news as it develops.
I'm sure you'll be hearing more about this over the next few days. I believe that it's the first time ever a decision was made to pull an ad after it had already been run once during the same broadcast.
