Motorola Survey Reveals Media Mobility is Key for the Millennial Generation Survey of 16-27 year olds defines media consumption choices of the future Basingstoke, UK – 10 September 2008 – Motorola, Inc. (NYSE:MOT) today announced further results of its research into the consumer technology decisions and media consumption habits of the ‘Millennial’ generation (16-27 year olds). This new study of over 1,200 Millennials from five countries in Europe and the Middle East found that young adults are passionate about being in control of their rich media content and are heavily influencing older generations. The study was commissioned to further understand the Millennials’ viewing habits and how they move and share their content across devices. It found that not only do Millennials themselves engage with new technologies and services, they actively influence their parents’ adoption habits: The majority of respondents stated that they influence the broadband (83 percent) or TV services (84 percent) purchased by their parents, even if they do not live at home. “Technology is the lifeblood of this generation. Millennials feel that their personal lifestyle would change dramatically without internet access. It is not surprising therefore to see their influence on technology purchasing for the home,” said Joe Cozzolino, corporate vice president and general manager, Motorola Home & Networks Mobility EMEA. “By understanding the needs and desires of this generation, Motorola is able to design and customize solutions for our customers that enable them to deliver rich media experiences to today’s and tomorrow’s consumer.” Prime Time to My Time TV is unsurprisingly still a favored form of entertainment. However, it is how, where and when we watch that is changing significantly. The traditional TV schedule is becoming a thing of the past: 78 percent of Millennials would prefer a TV programme to restart the moment they switch over to that channel Two-thirds (66 percent) would be interested in pausing TV in one room and restarting it in another. This compares to 86 percent of respondents in the United States when surveyed earlier this year Almost one in three (32 percent) prefer to watch programmes on their PC rather than TV set Media mobility Significant numbers of respondents want to be able to access full-length movies and their favorite shows on the move, yet it is through shorter bursts of content that mobile entertainment comes into its own: Having the option to shift TV programmes from the set-top at home to a mobile device enticed 81 percent of Millennials, demonstrating strong interest in increased media mobility 75 percent indicate that watching movies while traveling is appealing 62 percent would be interested in watching 15 minute mobile versions of 30 minute TV programmes and 61 percent would be interested in a three-minute version of their favorite shows on their mobile device. More from your media Millennials influence older generations because their technology experiences run much deeper, with 63 percent of respondents acknowledging that their demands and expectations for rich media experiences are higher than those of their parents. Millennials do not passively digest content; they are increasingly looking to interact with what is on the screen: Over half of those surveyed would like to be able to interact with their TV and accessing information about the content they are watching 68 percent would be interested in learning about and possibly purchasing items featured in TV shows, with the highest appetite coming from the UAE where 81 percent of the sample expressed interest There are strong signs that Millennials are adopting high definition TV (HDTV), and the figures point to a strong growth potential: HDTV is popular throughout all markets surveyed, especially in Germany and the UAE with 53 percent and 58 percent saying they love HD content 43 percent of respondents have an HDTV set; the UK having the greatest market penetration with 54 percent owning an HDTV set Of the 57 percent of total respondents who didn’t have an HDTV set, only a quarter said they did not want to get one “Understanding how this group wants to engage with their content is crucial to developing intuitive experiences that allow them to interact as they wish,” continued Cozzolino. “In order for technology providers and content developers to stay on top of the media game they must keep up with the behaviors of the Millennials. It is the interests, passions and desires of this generation today that are shaping the landscape of tomorrow.” About Motorola’s Millennial Generation Study Findings are based on an online panel survey among over 1,200 members of the Millennial generation ages 16-27 in France, Germany, Spain, UAE and UK in August 2008. The survey was previously carried out in the United States among 1,000 Millennials. For more information regarding the study, please click here About Motorola Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com # # # Media Contact: Gemma Priscott Motorola Home & Networks Mobility +44 (0) 7970 882994 gemma.priscott@motorola.com MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008. All rights reserved.

Technorati Tags: tech, Technology

Twitter Rank from Twitterank.com takes Twitter by storm.

Read all about it here:

Twitter Rank

Technorati Tags: Social Media Experts, Twitter Rank, Twitterank, TwitterRank

Obama’s Use of Social Media: Less Than Adequate?

“They welcomed feedback from their audience, but never seemed to integrate much of it into their operation, suggesting they simply knew better than the wisdom of the crowds. And maybe they did — the Obama campaign knew what was needed to win and they did that. They found some creative and effective ways to use the tools available today, and got a lot of credit for revolutionizing politics (though I say it really hasn’t changed at all).”

Technorati Tags: Barack Obama, engagement, innovation, Internet, Leadership, mccain, obama, political, Politics, Social Media, Social Responsibility, Technology

Imagine this: One MILLION REALTORS (r) decide to have a NATIONAL NO MEDIA ADVERTISING MONTH.

We simply withhold our money for ONE MONTH. No newspaper classifieds; no radio ads; no television. Pause all online PPC and banner ads on any site featuring one-sided anti-industry content. Tell the media – with your dollars – that you’re tired of only the “bad” news elements of the housing market.

Search Phoenix Real Estate Listings
Phoenix Real Estate

Technorati Tags: Phoenix Real Estate, Real Estate

You can submit your business for free or upgrade your free listing to a premium listing by visiting the Business Directory

At your next event, let your guests star in their own music videos, recorded on the spot that  everyone sees and participants get to take home!

Groove Heads Entertainment LLC

Read more here:

Groove Heads Entertainment in Mesa Arizona Makes Guests Big Headed Video Rock Stars That Promote Companies Brand

=============

Lawn Tigers Landscaping

=============

Alternative Health Solutions

=============

Body & Soul Personal Training

=============

Total Traffic Solutions

=============

Wagon Wheel Health

An independent non-captured insurance broker who features Blue Cross Blue Shield of Arizona and Health Net.

=============

944 Magazine

A Phoenix Arizona based arts and entertainment magazine.

=============

Technorati Tags: 944 Magazine, Alternative Health Solutions, Body & Soul Personal Training, business directory, Entertainment, Free Business Directory, Free Business Directory Listings, Groove Heads, Groove Heads Entertainment, Lawn Tigers Landscaping, Phoenix Arizona, Total Traffic Solutions, Wagon Wheel Health

McCain says change – and Palin – coming to Washington

September 7, 2008 by matt.bunk
Filed under Arizona Capitol Times, Home Page Feature

2 Comments

ST. PAUL – John McCain has served notice to the “do-nothing, me-first” Washington crowd that the maverick is back, that he intends on riding into the White House in November and that he’s bringing change along with him.

Change and Sarah Palin.”I’m very proud to have introduced our next vice president to the country,” McCain said during his acceptance speech at the Republican National Convention on Sept. 4. “But I can’t wait until I introduce her to Washington.

“And let me offer an advance warning to the old, big-spending, do-nothing, me-first, country-second Washington crowd: Change is coming.”

Read more from Matt Bunk here: Continued

Technorati Tags: John McCain, Matt Bunk, Sarah Palin

Arizona Broadcasters Association Announces Contest to Create New Logo

Contest Open to the Public; Winner to Receive $500 Cash Prize and Broadcast Station Tour

PHOENIX, AZ – The Arizona Broadcasters Association (ABA) today announced that it will sponsor a contest in search of the corporation’s new logo. The statewide organization that has worked to serve and promote working professionals in the radio and television industry for the past 56 years is looking to individuals with creative flair and the ability to execute an innovative graphic concept. The winner will be awarded a $500 cash prize as well as an exclusive, behind-the-scenes visit at his or her favorite Arizona radio or television station. The ABA New Logo Contest will begin on Friday, August 1 and will conclude on Friday, September 5, 2008.

Technorati Tags: Arizona Broadcasters Association