Motorola Survey Reveals Media Mobility is Key for the Millennial Generation Survey of 16-27 year olds defines media consumption choices of the future Basingstoke, UK – 10 September 2008 – Motorola, Inc. (NYSE:MOT) today announced further results of its research into the consumer technology decisions and media consumption habits of the ‘Millennial’ generation (16-27 year olds). This new study of over 1,200 Millennials from five countries in Europe and the Middle East found that young adults are passionate about being in control of their rich media content and are heavily influencing older generations. The study was commissioned to further understand the Millennials’ viewing habits and how they move and share their content across devices. It found that not only do Millennials themselves engage with new technologies and services, they actively influence their parents’ adoption habits: The majority of respondents stated that they influence the broadband (83 percent) or TV services (84 percent) purchased by their parents, even if they do not live at home. “Technology is the lifeblood of this generation. Millennials feel that their personal lifestyle would change dramatically without internet access. It is not surprising therefore to see their influence on technology purchasing for the home,” said Joe Cozzolino, corporate vice president and general manager, Motorola Home & Networks Mobility EMEA. “By understanding the needs and desires of this generation, Motorola is able to design and customize solutions for our customers that enable them to deliver rich media experiences to today’s and tomorrow’s consumer.” Prime Time to My Time TV is unsurprisingly still a favored form of entertainment. However, it is how, where and when we watch that is changing significantly. The traditional TV schedule is becoming a thing of the past: 78 percent of Millennials would prefer a TV programme to restart the moment they switch over to that channel Two-thirds (66 percent) would be interested in pausing TV in one room and restarting it in another. This compares to 86 percent of respondents in the United States when surveyed earlier this year Almost one in three (32 percent) prefer to watch programmes on their PC rather than TV set Media mobility Significant numbers of respondents want to be able to access full-length movies and their favorite shows on the move, yet it is through shorter bursts of content that mobile entertainment comes into its own: Having the option to shift TV programmes from the set-top at home to a mobile device enticed 81 percent of Millennials, demonstrating strong interest in increased media mobility 75 percent indicate that watching movies while traveling is appealing 62 percent would be interested in watching 15 minute mobile versions of 30 minute TV programmes and 61 percent would be interested in a three-minute version of their favorite shows on their mobile device. More from your media Millennials influence older generations because their technology experiences run much deeper, with 63 percent of respondents acknowledging that their demands and expectations for rich media experiences are higher than those of their parents. Millennials do not passively digest content; they are increasingly looking to interact with what is on the screen: Over half of those surveyed would like to be able to interact with their TV and accessing information about the content they are watching 68 percent would be interested in learning about and possibly purchasing items featured in TV shows, with the highest appetite coming from the UAE where 81 percent of the sample expressed interest There are strong signs that Millennials are adopting high definition TV (HDTV), and the figures point to a strong growth potential: HDTV is popular throughout all markets surveyed, especially in Germany and the UAE with 53 percent and 58 percent saying they love HD content 43 percent of respondents have an HDTV set; the UK having the greatest market penetration with 54 percent owning an HDTV set Of the 57 percent of total respondents who didn’t have an HDTV set, only a quarter said they did not want to get one “Understanding how this group wants to engage with their content is crucial to developing intuitive experiences that allow them to interact as they wish,” continued Cozzolino. “In order for technology providers and content developers to stay on top of the media game they must keep up with the behaviors of the Millennials. It is the interests, passions and desires of this generation today that are shaping the landscape of tomorrow.” About Motorola’s Millennial Generation Study Findings are based on an online panel survey among over 1,200 members of the Millennial generation ages 16-27 in France, Germany, Spain, UAE and UK in August 2008. The survey was previously carried out in the United States among 1,000 Millennials. For more information regarding the study, please click here About Motorola Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com # # # Media Contact: Gemma Priscott Motorola Home & Networks Mobility +44 (0) 7970 882994 gemma.priscott@motorola.com MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2008. All rights reserved.

Technorati Tags: tech, Technology

Arizona Department of Education and Greater Phoenix SCORE Host Unique Event

Greater Phoenix SCORE® and the Arizona Department of Education led by Tom Horne, the Superintendent of Public Instruction, are collaborating to host a day of business education on Tuesday, September 22nd from 8am to 5pm in Mesa.

Register for tickets and information on the Greater Phoenix SCORE website www.scorephoenix.org. Click on Special Events on the home page and then find the event on September 22nd.

During this day-long conference, businesses will learn how to integrate social media into their existing marketing systems and to deliver increased revenue and bottom line results.

In addition, as part of Arizona International Week, we will video-stream the PCFR International State of the State address by Governor Jan Brewer into the event.

The Social Media Summit will be held on Tuesday, September 22, 2009, from 8:00 am to 5:00 pm at the East Valley Institute of Technology – EVIT — 1601 West Main Street, Mesa, AZ 85201 – conveniently located on the Light Rail.

This is a first-of-its-kind, nation-wide Summit. It is hosted by EVIT and co-created with the students at EVIT as part of their educational program. The Summit will be video-streamed nation-wide to selected regions. Greater Phoenix SCORE is sharing revenues from the Summit with all of the organizations using its content.

The Summit is also sharing proceeds with non-profit organizations. For every individual ticket purchased at full price by anyone connected to a non-profit organization, that organization will receive $25.00 from Greater Phoenix SCORE.

More Social Media Summit

Technorati Tags: Social Media, Social Networking

You can submit your business for free or upgrade your free listing to a premium listing by visiting the Business Directory

At your next event, let your guests star in their own music videos, recorded on the spot that  everyone sees and participants get to take home!

Groove Heads Entertainment LLC

Read more here:

Groove Heads Entertainment in Mesa Arizona Makes Guests Big Headed Video Rock Stars That Promote Companies Brand

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Lawn Tigers Landscaping

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Alternative Health Solutions

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Body & Soul Personal Training

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Total Traffic Solutions

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Wagon Wheel Health

An independent non-captured insurance broker who features Blue Cross Blue Shield of Arizona and Health Net.

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944 Magazine

A Phoenix Arizona based arts and entertainment magazine.

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Technorati Tags: 944 Magazine, Alternative Health Solutions, Body & Soul Personal Training, business directory, Entertainment, Free Business Directory, Free Business Directory Listings, Groove Heads, Groove Heads Entertainment, Lawn Tigers Landscaping, Phoenix Arizona, Total Traffic Solutions, Wagon Wheel Health

As an example, this quotation from Peter Drucker:

“Businesses are not paid to reform customers. They are paid to satisfy customers.”
- Peter Drucker

To read the rest, visit David at this page: Quotes To Live By

For Quotes about Life or Life Quotes – Quotes About Life

Technorati Tags: Business Development, customer care, David Dalka, Famous Quotes, Life Quotes, Marketing, quotations, Quotes, Quotes about Life, Quotes To Live By, Sales, sayings

Buzz Marketing – Buzz Marketing Tips -

Online Buzz Marketing

Buzz Marketing Book Review – Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes. Cutting to the chase in his first chapter, Hughes discusses his own experience in traditional marketing of name brands for large corporation and his less than stellar results.

“When I worked in the Corporate world of big brands,” he writes, “I spent millions of dollars on conventional advertising. And guess what I got? I got conventional results.”

“Buzzmarketing: Get People to Talk About Your Stuff” is a book about creating buzz about products, services and ideas, at little to low cost using unique, catchy campaigns designed to get people to talk, thus the buzz. The basic premise is that by developing buzz marketing campaigns that lead people to share your content and information about your product or service with others, you end up creating a buzz around that product or service which is far more effective today than the conventional marketing techniques of yesteryear and far less expensive than traditional marketing campaigns and advertising that are now, forever changed.

Mark Hughes offers many good ideas that can be used to produce a buzz marketing effect and word-of-mouth campaigns that can work. He says, by pushing the right button at the right time you can generate free media attention, free word-of-mouth buzz and capture the attention of your perfect customer.

While the book has some excellent points, it is not the be-all, end-all for buzz marketing, social media and viral marketing campaigns and should be utilized as a useful tool to integrate with your own unique marketing strategies. As with all marketing self help and marketing methodologies, none are 100% exclusive to their author, but Hughes’ book Buzzmarketing, certainly fills the bill with an extreme value for the price.

Technorati Tags: Buzz, Buzz Marketing, Marketing, Marketing Buzz

Seasonal Celebrations for Mamorial Day Around Phoenix Arizona
Memorial Day Phoenix

Rising Gasoline Prices Cause Phoenix Arizona Resort to Sell Out – Arizona Grand Resort Reports No Vacancies for Memorial Day Weekend. Travel plans change as Arizona residents look for ways to minimize the impact of rising gas prices on their holiday travel.

PHOENIX Arizona – Arizona Grand Resort, a member of Preferred Hotels® and Resorts Ultimate Luxury Collection, today confirmed sell out for Memorial Day Weekend due to high local demand.  The hotel projects 100 percent occupancy based on current reservations, and expects upwards of 4,000 guests to stay on property for Saturday and Sunday nights.  Guests will enjoy the newly redesigned, residential-style two-room suites, majestic 18-hole golf course, full-service spa & salon, hiking and horseback riding on the South Mountain Preserve and Arizona’s largest resort water park, The Oasis.

“The rising cost of gas, increased fees for extra luggage by airlines and economic insecurity are driving factors for the rapid increase in bookings this weekend by Phoenix residents looking to spend their family vacation locally,” said Richard Behr, managing director.

 
More about Memorial Day Weekend – Impact of Rising Gasoline Prices

Technorati Tags: Arizona, gas, gas prices, Gasoline, Gasoline Prices, Memorial Day, Memorial Day Weekend, Phoenix, Phoenix Arizona, Prices, Resort, Resorts, Travel

One of the best ways to quickly and easily get listed in the search results of Google, Yahoo, MSN / Windows Live, and other search engines is to submit a business listing to the local business directories of those search engines.  Your Internet marketing results could improve substantially as soon as your site ges listed locally.  The article below, written by Bill Austin, describes the process and provides links to submit to these business directories.

Local Business Directories

Local Marketing – Local Search Marketing – Submitting Your Local Business Directory Listing to Local Business Directories | Arizona High Tech Talent Partnership

How To Submit Your Business Listing to Local Directories for Businesses in Phoenix Arizona, Yahoo Local, Google Local, and MSN Local (Windows Live Local)

Local businesses can show up in local search results on various search engines by submitting a business listing to East Valley Living, Yahoo Local, Google Local, MSN Local, and others.

For more information on each of these opportunities visit the following links or call AZhttp, Inc. at (480) 998-0246.

Submit your Local Business Directory Listing to East Valley Living Business Directory

Submit your Local Business Directory Listing to Google Local Business Directory

Submit your Local Business Directory Listing to Yahoo Local Business Directory

Submit your Local Business Directory Listing to MSN Local Business Directory

Technorati Tags: Arizona, business directory, business listings, directory listings, Local, Local Business, Local Business Directory, Local Marketing, Phoenix, Phoenix Arizona, Phoenix Arizona Local, Phoenix Arizona Search Marketing, Search Engine, Search Marketing