Wed 18 Jun 2008
Buzz Marketing
Posted by Bill under Books, Business, Marketing
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Book Review of a Buzz Marketing Book - “Buzzmarketing - Getting people to talk about your stuff.”
Buzz Marketing - Buzz Marketing Tips -
Online Buzz Marketing
Buzz Marketing Book Review - Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes. Cutting to the chase in his first chapter, Hughes discusses his own experience in traditional marketing of name brands for large corporation and his less than stellar results.
“When I worked in the Corporate world of big brands,” he writes, “I spent millions of dollars on conventional advertising. And guess what I got? I got conventional results.”
“Buzzmarketing: Get People to Talk About Your Stuff” is a book about creating buzz about products, services and ideas, at little to low cost using unique, catchy campaigns designed to get people to talk, thus the buzz. The basic premise is that by developing buzz marketing campaigns that lead people to share your content and information about your product or service with others, you end up creating a buzz around that product or service which is far more effective today than the conventional marketing techniques of yesteryear and far less expensive than traditional marketing campaigns and advertising that are now, forever changed.
Mark Hughes offers many good ideas that can be used to produce a buzz marketing effect and word-of-mouth campaigns that can work. He says, by pushing the right button at the right time you can generate free media attention, free word-of-mouth buzz and capture the attention of your perfect customer.
While the book has some excellent points, it is not the be-all, end-all for buzz marketing, social media and viral marketing campaigns and should be utilized as a useful tool to integrate with your own unique marketing strategies. As with all marketing self help and marketing methodologies, none are 100% exclusive to their author, but Hughes’ book Buzzmarketing, certainly fills the bill with an extreme value for the price.
