Obama’s Use of Social Media: Less Than Adequate? | im-media-te impact | Fast Company

Brian Reich is less than pleased with the outcome of the use of social media within the Obama Campaign. (Editor’s Note: “Do you think that maybe spell checkers will decide that Barack Obama is the correct spelling someday soon?”) At his Fast Company Expert Blog im-media-te impact Brian declares that much more could have been done … but perhaps the end result is the goal they sought and they will now set out on the difficult task of using social media to actually improve politics, rather than simply manipulate voters.

Obama’s Use of Social Media: Less Than Adequate?

“They welcomed feedback from their audience, but never seemed to integrate much of it into their operation, suggesting they simply knew better than the wisdom of the crowds. And maybe they did — the Obama campaign knew what was needed to win and they did that. They found some creative and effective ways to use the tools available today, and got a lot of credit for revolutionizing politics (though I say it really hasn’t changed at all).”

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