Cox Business beautifies METRO Light Rail train

New ad campaign targets downtown businesses asking “What makes your business different?”

PHOENIX – Cox Business is boosting its profile in the downtown corridor with a just-launched, METRO Light Rail train wrap that is part of a new advertising campaign called “What makes your business different?” The campaign targets businesses all along the METRO Light Rail line with imagery of groups that exist in nature like birds, trees and fish and demonstrates that individuals from a group are unique requiring customized communications solutions.

“We saw an opportunity to partner with METRO Light Rail to penetrate the downtown market where our customers work while giving them a moving piece of art to appreciate right outside their windows,” said Hyman Sukiennik, vice president, Cox Business adding, “We’re a local business and wanted to support our local public transportation system which connects us to customers we share.”

The creative concept came from R&R Partners which commissioned New York artist, Chris Buzelli on behalf of Cox Business. Buzelli’s oil paintings have been featured in the pages of Rolling Stone, The New York Times and US World News & Report. The art featured on the train is an original oil creation and part of a six part series that will be seen in different mediums.

Published on behalf of Cox Business
Cox Business provides voice, Internet, data and video services for nearly 250,000 small and regional businesses, including health care providers, K-12 and higher education, financial institutions and federal, state and local government organizations. According to Vertical Systems Group, Cox Business is the fourth largest provider of business Ethernet services in the U.S. based on customer ports. Cox is the currently the seventh largest voice service provider in the U.S. and supports more than 650,000 business phone lines. For more information about Cox Business, visit coxbusiness.com or call 1-800-396-1609.

Cox Communications is the third largest cable provider and a multi-service broadband communications company serving nearly 3 million residential and business product subscribers in Arizona (a product subscriber represents an individual service purchased by a customer). In metro Phoenix, Cox serves approximately 2.5 million product subscribers. In Southern Arizona, Cox serves approximately 400,000 product subscribers. Cox’s 18,500-mile hybrid fiber coaxial cable network throughout Phoenix and Southern Arizona provides homes and businesses with digital television, high speed Internet, home networking, high-definition television and digital telephone service over its own nationwide IP network. During the past eight years, Cox has topped numerous J.D. Power and Associates’ studies of customer satisfaction, most recently receiving top honors for residential telephone & high speed Internet, and business data services and has received PC Magazine’s “people’s choice” award for the fifth time. Cox Media is responsible for the sale of cable advertising throughout Arizona. Cox Communications is a wholly owned subsidiary of Cox Enterprises Inc and serves approximately 6 million customers nationwide. Additional information about Cox in Arizona is available at www.cox.com/arizona.

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