Social Media Panel Set for AZIMA’s February Networking Event

Arizona Interactive Marketing Association Presents Panel Discussion on “Social Media as Part of an Integrated Marketing Strategy” at February 9th Networking Event

PHOENIX, AZ – The Arizona Interactive Marketing Association (AZIMA) is pleased to announce its February 6th panel discussion:  Social Media as Part of an Integrated Marketing Strategy.

Learn how to harness the power of Social Media, but more importantly, gain a better understanding of how best to leverage and incorporate this burgeoning medium as a part of your ongoing marketing initiatives. A panel of social media movers & shakers will not only impart their knowledge, they’ll provide you with insightful answers.

PANELISTS:
Rebecca Armendariz, Public Relations, Banner Good Samaritan Medical Center
Rebecca (Becky) Armendariz is a public relations specialist at Banner Good Samaritan Medical Center, facilitating the hospital’s internal and external communications efforts. She holds leadership roles in both emergency medical services (EMS) relations and Banner Health social media communication.

Jay Baer, President, Convince and Convert
Jay Baer helps major corporations and PR firms harness the awesome power of the social web by focusing on strategy first, tools second. Jay spent 15 years running digital marketing agencies, and has consulted for more than 700 companies worldwide.

Brandie Feuer, Director, Interactive Marketing, Planet Hollywood Resort & Casino
Brandie Feuer is Director of Interactive Marketing for Planet Hollywood Resort & Casino. Ms. Feuer is responsible for all interactive programs including website properties, online advertising, affiliate, email and mobile marketing, as well as social and emerging media.

Amy Martin, Founder, Digital Royalty
Amy Martin is an entrepreneur and creator of Digital Royalty, a Phoenix-based firm specializing in digital integration and social marketing. With a focus on strategy development, Digital Royalty helps corporate brands, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital presence.

DATE: Tuesday, February 9, 2010, 6 p.m.

LOCATION: Tempe Mission Palms Hotel, 60 East Fifth Street (Mill Avenue and Fifth Street), Tempe, Ariz.

COST: Tickets purchased in advance are $35 for members & students/$45 for non-members*

• Can be purchased online at www.joinazima.org
• Tickets purchased at the door are $45 for members/$55 for non-members*
• Cash, credit card and check accepted
• Events include light dinner and two complimentary beverages

Published on behalf of Arizona Interactive Marketing Association
Founded in 2009 by some of the state’s leading Internet marketers, AZIMA is a nonprofit, nonpartisan membership organization that helps Arizona agencies, businesses, educational institutions and students improve their understanding and application of interactive marketing best practices. Details about AZIMA membership, the association’s monthly webinar series and other future events can be found at www.joinazima.org.

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