DD&F Installs Third Custom Environment at PIR

Detail Design and Fabrication Creativity Continues to Spark Fan Interest at the Track

PHOENIX – Local creative fabrication studio, Detail Design and Fabrication (DD&F), continues to impress Arizona sports facilities with their creative and unique venue updates and project renderings. DD&F has just finished installing their third custom environment, and eighth collaborative project with Phoenix International Raceway (PIR); The Richard Petty Raceway. The one-of-a-kind track is the first-ever kart track at a NASCAR facility.

DD&F began the sponsorship environment installation at the beginning of November, and after two weeks, it was complete just in time for fans to enjoy during the Checker O’Reilly Auto Parts 500 race weekend at PIR, November 13-15.

From concept to creation, DD&F has handled all elements of this project; including some initial value engineering to stay within the client’s budget. DD&F began with design renderings, and from there produced CAD drawings for production, delivery and installation. Mild steel, aluminum and 3M digital graphics (printed in house) were just a few of the materials used for the project.

The track itself measures in at 1/16 of a mile, and is located on PIR’s Midway, just inside Gate 4. At 20 feet wide, the structure features a 10 foot flagman tower which is able to support two people. The design will include a 24 foot wide overhead entry, and the starter stand with catch fence and sponsorship signage. The layout includes a pit and garage area, as well as grandstand seating where each driver’s “fans” can gather and show support.

“We are so excited to be part of these unique fan experiences time after time out at PIR, and making environments come to life.” said Shad Bruce, owner of DD&F. “Our team really focused on making the mini replica track similar to PIR, while tying in colors and design elements to complement the look and feel of Richard Petty’s Driving Experience. The track just adds to the awesome atmosphere out at PIR, combining racing and fun for fans.”

The venue will allow first-hand entertainment for fans 16 and older at just $20 a session. The racing experience will provide fans with a unique opportunity to test their racing skills against five other competitors in 9hp high-performance karts, which have been provided by the Richard Petty Driving Experience. Drivers will receive detailed instructions prior to racing, and are required to put on fire suits, and helmets.

DD&F has collaborated with PIR throughout the past five years to update fundamental graphics, signage, and created other unique environments around the track. This April, DD&F designed the Budweiser ROLL-BAR a themed sponsorship and entertainment environment located on the site of the former “Raceway Club.” DD&F has also designed the SPEED Cantina, a one-of-a-kind sports bar and grill located just outside Turn 2.

Published on behalf of Detail Design and Fabrication
DD&F specialties include innovative signage, interactive exhibits, kiosks, trade show booths, and all aspects of 3D components for interior or exterior environments, such as retail centers, sales offices and sports facilities. Some of their clients include the Arizona Diamondbacks, Phoenix International Raceway, Arizona Cardinals, Pulte Homes, Westcor, and Children’s Museum of Phoenix. For more information, please visit their website at www.ddandf.com.

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