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Fulton Homes Garners Best Market Share in Company’s History

October 20, 2009 · Published By Editor  

Against All Odds, Arizona’s Largest Privately Owned Homebuilder Issues Record Number of Permits

(Tempe, AZ) – According to Phoenix housing market data guru RL Brown, Fulton Homes has captured a seven percent market share based on year-to-date permits issued. In the past 12 months, Arizona’s largest privately owned homebuilder has issued 339 permits despite unemployment rates in Arizona hovering around 9.1% and economic conditions still shaky nationwide.

The seven percent market share in metro Phoenix represents the best market share in the history of Fulton Homes, placing the only family-owned company second in the market according to permits issued behind only Pulte Homes/Del Webb who ranked first. Shea Homes was ranked third, Meritage Homes ranked fourth and D.R. Horton rounded out the top five.

“We are energized by this tremendous news and it validates our strategy of repositioning our products in a very difficult market and continuing to put buyers first,” remarks Douglas Fulton, CEO of Fulton Homes. “At Fulton Homes, we have competitively priced our homes in order to compete with foreclosures and now, our customers are obviously the winners, especially when you factor in our warranty on an Energy Star qualified home and an amazing customer care team at your service.”

Fulton Homes was founded in 1975 and grew to be one of the top homebuilders and family owned businesses in Arizona. During the past year, In the face of one of the worst housing markets in US history, Fulton Homes soldiered on in a market devastated by foreclosures and short sales. Fulton Homes, which offers many homes in the $116,500- $140,000 range, was the first homebuilder to highlight the downside of foreclosures in an informational advertising campaign.

Fulton Homes continues to pioneer the case against buying foreclosures with a new web tool, a foreclosure calculator, so that homebuyers can see how much such a home would really cost before they make a purchase. Arizona currently ranks 4th in foreclosures nationwide with 1 in 150 homes in foreclosure. Consumers can access the tool buy going on line to ForeclosureCostCalculator.com. Besides providing a calculator to determine the actual cost of a foreclosure, the site also offers a comparison list on foreclosures vs. new homes.

Fulton Homes continues to experience tremendous activity at its communities in the Valley. The November 30 deadline for the $8,000 tax credit for “new home buyers,” which is actually someone who hasn’t purchased a primary residence in the past three years, is also attracting many apartment dwellers and Gen-Y’s into the market who are attracted to Fulton’s inventory of new homes. Fulton Homes has sold 205 homes in the last 12 weeks alone, for an average of 17 homes per week.

In a note of economic optimism, RL Brown also notes that for the first time since late 2008, new home prices in Phoenix actually rose. Based upon the median new home price for the month of September, prices averaged $197,498, up from a modern day low of $183,750.

Published on behalf of Fulton Homes
Founded in 1975, Fulton Homes is one of Arizona’s largest privately owned homebuilder. Headquartered at 9140 S. Kyrene Rd. in Tempe, Fulton Homes builds affordable, high-quality single-family homes. Builder Magazine recently recognized Fulton Homes as having one of the 10 best-selling communities in America. The publication honored the Paradise at Ironwood Crossing community in the San Tan Valley where new homes are selling at a rate of 21.5 per month despite unemployment rates in Arizona hovering around 9.2% and economic conditions still shaky nationwide. To learn more about Fulton Homes, visit http://www.fultonhomes.com/.

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