Krispy Kreme Announces Coffee Bailout

$.25 coffee kicks-off in conjunction with fifth store opening

PHOENIX – Krispy Kreme Arizona is celebrating the opening of its new Chandler neighborhood store with a special “stimulant” package consisting of $.25 coffee to bail out those in need of an affordable and great tasting cup of coffee to accompany their Krispy Kreme doughnut. Krispy Kreme’s new everyday coffee price will be available at each of its now five Valley locations beginning Feb. 24, 2009.

And while all Krispy Kreme patrons are eligible for the stimulant package, the first 1,000 joining Krispy Kreme for the grand opening of its Chandler store at the Fulton Ranch Towne Center (Arizona Avenue and Ocotillo Road) on Tuesday, Feb. 24, 2009, will receive a quarter at the door.

“With this new coffee price point and a fifth location, Krispy Kreme Arizona is making it easier and easier for families to enjoy a fun and affordable activity right in their own neighborhood,” said Dan Brinton – better known as Doughnut Dan, Krispy Kreme Arizona franchisee.

Like all neighborhood stores, the Chandler location will have doughnuts delivered fresh multiple times throughout the day from the Mesa store. The new location will offer 15 varieties of doughnuts, including Krispy Kreme’s signature Original Glazed^® doughnut. Coffee will be offered in rich and decaf varieties. What’s more, the Chandler store will feature $.99 espresso coffee drinks as well as offering Krispy Kreme Chillers and Shamrock Farms mmmmilk.

“We are very excited about the success our Arizona franchisee is having, especially the incredible support he gets from the local communities he serves,” said Steve Lineberger, Krispy Kreme’s President of U.S. Store Operations. “The five stores Brinton operates in the greater Phoenix area are a good example of how our new smaller retail shops allow us to bring our unique, signature products closer to consumers.”

Brinton’s fifth store opens just nine months after his entry into Arizona in May 2008. Including the Chandler store opening, Brinton has created more than 100 new Arizona jobs.

The new Chandler store will be open seven days a week from 5:30 a.m. to 10 p.m. For more information about Krispy Kreme Arizona, call 480-325-6789.

The coffee bailout celebration will continue on Thursday, Feb. 26 with quarter giveaways in areas surrounding Arizona Krispy Kreme locations, including Chandler, Mesa, Phoenix (two locations) and Paradise Valley.

About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature hot Original Glazed^® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 520 locations around the world. Visit us at http://www.krispykreme.com/

Technorati Tags: Arizona, Chandler, Krispy Kreme, Phoenix, Steve Lineberger