A Fun Activty for Kids on Thanksgiving Break

Over Thanksgiving Break, kids ages 7-12 have their last chance to enter the “Write the Book about Mrs. Buttersworth’s” contest!  Grand prize for the most creative story include a year of syrup, $5000 US Savings bond, $100 worth of books from Scholastic, and their story on http://www.mrsbutterworthsyrup.com/.

Deadline is December 1 and is quickly approaching!

Share Your Family Breakfast Traditions

and Win Great Prizes By December 1

-Enter the Mrs. Butterworth’s “Write the Book about Mrs. Butterworth” Contest for a Chance to be a Published Author

and Win a $5,000 U.S. Savings Bond -

Mountain Lakes, NJ (November 2008) For more than 40 years one of America’s favorite icons, the lovely Mrs. Butterworth’sÒ Syrup, has staked her claim as the thickest and richest breakfast table companion, creating smiles for kids everywhere. Over time, the Mrs. Butterworth character has become a celebrity and pop culture icon and an imaginary friend at the breakfast table. We at Mrs. Butterworth’s want to know what secrets she shares that make kids smile! So, to inspire that creativity in children, Mrs. Butterworth’s, in cooperation with Scholastic, is on the lookout for children ages 7-12, to tell their stories by entering the “Write the Book about Mrs. Butterworth” contest. Grand-Prize winners will have their book published and will receive a $5,000 U.S. Savings Bond.

“We are a company of iconic brands that are very much part of the fabric of Americana” said Jeffrey Ansell, Pinnacle’s chief executive officer. “We’d like to invite children to create their own Mrs. Butterworth’s memory to continue the emotional connection with this beloved character and brand.”

Entering is easy. Starting on May 31, 2008, children ages 7-12 can enter the contest by writing a 400 word story about their breakfast with Mrs. Butterworth’s. Kids can include photos or illustrations in their book, as long as they aren’t personal photos or photos of the contestant or any identifiable person: all such photos will be discarded. In addition, kids can include recipes and cooking tips as well. The contest will be judged by an independent panel of experts including Scholastic education experts, executives, educators and children’s book authors. For information about the rules and contest submissions, visit www.mrsbutterworthsyrup.com/contest

Ten Finalists will be selected and each will receive $500 US Savings Bonds and a supply of Mrs. Butterworth’s Syrup. The grand prize winner will receive a $5,000 US Savings Bond have their book published by Mrs. Butterworth’s as well as see their book online at www.mrsbutterworthsyrup.com. They will also receive over $100 worth of Scholastic books. Entries can be submitted online at www.mrsbutterworthsyrup.com/contest or by mail to: “Write the Book about Mrs. Butterworth” c/o BHGPR, 546 Valley Road, Upper Montclair, NJ 07043 postmarked by December 1, 2008. Contest begins May 31, 2008 and culminates December 1, 2008 and is open to kids ages 7-12 with parental consent.

“Mrs. Butterworth’s has become a celebrity all over- popping up in commercials, movies, events, and state fairs” said Allison Meyer, associate brand manager of syrups at Pinnacle. “We want to encourage children to interact with Mrs. Butterworth, read, and learn – and through entering this contest possibly become as much of a celebrity as Mrs. Butterworth herself!”

“Conversations around the breakfast table are important and great bonding moment for families,” stated Ann Amstutz-Hayes, Scholastic InSchool Division. “We look forward to reading the student essay entries and learning about the wonderful stories that families have shared together.”

About Mrs. Butterworth’s
You can enjoy Mrs. Butterworth’s in Original flavor, Sugar Free or Lite – all of which deliver that distinct thick, rich and buttery syrup. Lite, which delivers half the calories of regular syrups, has passed the test of time, now entering its 20th year on the market – and continuing to delight kids. Sugar Free was introduced in 2004 and meets the needs of consumers, whether kids or adults, who want sugar free syrup. Moreover, Sugar Free has 80% less calories and ½ the carbohydrates of regular syrups. Both Lite and Sugar Free recipes have been carefully crafted to make sure they deliver on the thick, rich and buttery syrup only Mrs. Butterworth can make. The distinctive grandma-shaped bottle, with its label doubling as an apron, continues to be the gold standard for the thickest, richest and most buttery syrup you can buy. There is one other way to bring the delicious fun of Mrs. Butterworth to breakfast – with Mrs. Butterworth’s Complete Pancake Mix in Buttermilk and Home-style flavors. Her pancake recipe is the perfect combination of sweet and buttery pancakes that kids will love.

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