Phoenix Symphony Joins Phoenix Public Transit in Launching Holiday Bus
November 20, 2008 · Published By Editor
Looking for creative ways to show holiday spirit during challenging economic times, The Phoenix Symphony and the Phoenix Public Transit Department have joined forces to continue the annual tradition of the Holiday Bus. Promoting The Phoenix Symphony and the wide array of festive concerts, the Holiday Bus will hit the streets on Thanksgiving Day, Nov. 27, and will run through Jan. 3.
The Holiday Bus is an annual tradition for the city of Phoenix, yet was in jeopardy due to budget constraints. The partnership is a win-win for both The Phoenix Symphony and the Phoenix Public Transit Department by providing a unique and fun way to promote the Symphony’s concerts, encourage the use of public transportation, and exude warm holiday cheer from the city of Phoenix. The Phoenix Symphony is advocating everyone to take a city bus or METRO Light Rail, which has a stop near Symphony Hall, to attend one of its many holiday concerts.
The Holiday Bus is decorated like a large wrapped holiday gift with peeled back paper to reveal members of the Symphony and Virginia G. Piper Music Director, Michael Christie. Pages of sheet music from Handel’s Messiah also fly from the torn paper, making the bus a whimsical addition to the streets of Phoenix during the holiday season. Clear Channel Outdoor, the city’s contracted advertising placement company, is installing the printed bus wrap at no charge.
“Our passengers love the Holiday Bus and it has been a great pleasure to do this for the public. We are thankful for the opportunity to partner with The Phoenix Symphony on this very special project,” said Debbie Cotton, director of the Phoenix Public Transit Department.
“I am excited we are employing this novel marketing ‘vehicle’ to publicize our fabulous holiday concerts,” said Maryellen Gleason, president and CEO of The Phoenix Symphony.
The Holiday Bus will be unveiled at a media event at Symphony Hall at 8 a.m. Nov. 25 with a quartet playing selections from the upcoming holiday concerts and members of the orchestra decorating the interior.
The Phoenix Symphony’s holiday concerts include the Christmas Pops- December 5 – 7, Handel’s Messiah with both the Complete Oratorio and Highlights December 13 – 21, Baroque Christmas December 19 – 21, Sing-A-Long Messiah on December 21 and the annual New Year’s Eve concert on December 31. For tickets or detailed information about The Phoenix Symphony’s holiday concerts, visit www.phoenixsymphony.org or 602-495-1999.
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