Google AdSense to Publishers – We’ll keep driving technological progress – GOOG

Google AdSense is the Google, Inc. program that allows publishers of web sites and blogs to insert advertising code into their pages and serve relevant ads within the context of the content of the page, as determined by Google.  Adsense  provides a large portion of the advertising revenue for many websites, weblogs and other online properties.

It appears that Google is concerned with the economic health of their Google AdSense publisher base and is reaching out to publishers with improvements, enhancements and experiments.  The letter below came in today.  It also implies that Adwords advertisers will also be seeing improvements and enhancements.  Anything that Google can do to improve ad performance should be of benefit to advertisers, publishers and to Google itself.

Other sites commenting on this letter issued today gave it quite a variety of reviews.

Agency Spy was fairly non-committal, merely posting the letter without comment.

Xavier Casanova considered the e-mail Bizarre and unsolicited.

VentureBeat implied that Google was begging users to stay on board using the title “Google to AdSense users: Please don’t dump us in crap economic times.”

Thank you,

Bill Austin

Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

Sincerely,

<name removed>
Director AdSense Online Sales & Operations

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043