Tempe receives national award for print advertisements

TEMPE, Ariz. – The American Public Transportation Association awarded the city of Tempe’s transportation program, Tempe in Motion, the 2008 AdWheel First Place Award in the print media category for its ASU U-Pass print campaign. Tempe was judged against the best transportation organizations in North America.

The purpose of The Tempe in Motion print advertisements was to educate ASU students on its free transit pass program known as the U-Pass. The strategy was to use humor to demonstrate the cost saving benefit of this free transit pass program.

The awards, which recognize excellence in public transportation marketing and communications, were presented at a ceremony on Oct. 6, in San Diego during the APTA 2008 Annual Meeting and International EXPO.

Nearly 750 entries were submitted in this year’s competition.

“APTA is pleased to honor the winning entries of the 2008 AdWheel Awards; this competition showcases the best of the best in public transportation marketing and communications,” stated William W. Millar, APTA President. “These individuals and organizations have done an outstanding job in helping to further promote our industry.”

APTA is a nonprofit international association of more than 1,500 member organizations including public transportation systems; planning, design, construction and finance firms; product and service providers; academic institutions; and state associations and departments of transportation.

APTA members serve the public interest by providing safe, efficient and economical public transportation services and products.

For information, call (480) 350-2775 or visit www.tempe.gov/tim. For information about APTA, visit www.apta.com.