Phoenix Children’s Hospital Benefits From Blizzards In August

Dairy Queen celebrates 3rd Annual Miracle Treat Day

PHOENIX, Ariz. – When is a forecast for blizzards good for the Valley of the Sun? That would be on Thursday, August 7, when the community comes together to raise funds for sick and injured children during the 3rd Annual North American “DQ^® Miracle Treat Day”  to benefit Children’s Miracle Network. 

During Miracle Treat Day, Dairy Queen^® locations throughout central and northern Arizona will donate proceeds from every Blizzard^® sold to Phoenix Children’s Hospital, a member of Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.  Casa Grande, Lake Havasu City, Globe, Wickenburg, and Holbrook Dairy Queen locations will also be participating in the campaign.

Local Dairy Queen locations have been supporting Phoenix Children’s Hospital through the Children’s Miracle Network since 1987. “Our local Dairy Queen operators involved in Miracle Treat Day have huge hearts for kids and we’re grateful to have their continued support,” said Andrea Miller, Children’s Miracle Network program director at Phoenix Children’s Hospital.  “I hope everyone will visit a participating location on August 7 to get some relief from the heat and enjoy a delicious Blizzard to help children and families in our community.”

Last year on Miracle Treat Day, participating Dairy Queens throughout the United States and Canada raised more than $4 million, with all proceeds staying in local communities.. Dairy Queen will serve up a variety of Blizzard Flavor Treats during Miracle Treat Day, including Oreo^®, the featured Blizzard of the Month for August.  The Oreo Blizzard debuted in 1985, the Blizzard’s inaugural year, and to this day remains the most popular flavor. Visit the Phoenix Children’s Hospital web site at http://www.phoenixchildrens.com/ and go to the Events Calendar to find a list of Dairy Queen locations participating in Miracle Treat Day. For more information about Dairy Queen, visit http://www.dairyqueen.com/.

About IDQ:
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen^® stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages.  IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway.  Following the successful roll out of DQ Grill & Chill^®, Dairy Queen’s quick-service food concept that features an all-new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ^® Orange Julius^® concept in August 2005.  DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes. Dairy Queen has been a supporter of Children’s Miracle Network since 1984, raising more than $70 million during that time.

About Children’s Miracle Network:
Children’s Miracle Network – the alliance of premier hospitals for children – is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals across North America.  Each year the 170 Children’s Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind.  For more information, visit http://www.childrensmiraclenetwork.org/.

About Phoenix Children’s Hospital
Phoenix Children’s Hospital is Arizona’s only licensed children’s hospital, providing world-class care in more than 40 pediatric specialties to our state’s sickest kids. Though Phoenix Children’s is one of the ten largest freestanding children’s hospitals in the country, rapid population growth in Arizona means the Hospital must grow as well. Phoenix Children’s recently announced a $588 million expansion plan to bring its special brand of family-centered care to even more patients and families. The plan includes a significant upgrade of the Hospital’s current campus, an aggressive physician recruitment effort, and new satellite centers in high growth areas of the Valley. For more information, visit the Hospital’s Web site at http://www.phoenixchildrens.com/.